Jewelry trends for spring and summer 2010
were introduced and discussed at several industry gatherings during the past
Fashion trends and colors, especially women's
wear and jewelry accessories were a focus of much interest, along with home
In spring 2010 collections the top Pantone
colors are Violet, Aurora (rising sun yellow), Turquoise,
Fusion Coral, Tomato Puree, and Amparo Blue. There were also thoughtful, cautious neutrals in pink
champagne, dried herb green, eucalyptus gray, and warm beige. Black and white in
fresh looks updated by unique patterns and color blocks were well represented.
one recent fashion conclave, Leatrice Eiseman, executive director Pantone Color
Institute observed... “Instead of reinventing their wardrobe each season,
consumers want pieces to complement what they own. Pairing a bold color with a
basic piece or freshening up a look with bright accents addresses the needs for
practicality and fun.”
Jewelry trends for spring and summer 2010
are, of course, great for
infusing bright colors or classic neutrals into a wardrobe. Within the popular
color schemes of the season, certain gem families such as topaz, beryl,
sapphire, spinel, quartz, and tourmaline offer a range of hues, shades and
prices. Other notables include play-of-color gems, including opal, moonstone,
one fashion writer reported her observations... "Jewelry on the runways
focused on the neck and wrist. The vibe was eclectic, a collage style inspiring
customization. Necklaces were either big statement pieces bib style, layers of
different pieces of various lengths, or one long necklace dangling a big
medallion, amulet or symbol. In bracelets, bangles ruled in various widths,
types and colors stacked or armor like cuffs ala Wonder Woman ."
Leach, senior consultant gem creative for Swarovski, the Austrian crystal
and gemstone manufacturer contributed this analysis of buying trends...
“There's a new creative dynamism rooted in meaning and value, with jewelry
designs becoming more intellectual, nostalgic, personal, and mysterious.”
Ms. Leach also indicated the 2010 fashion design
concepts to be...
play on volume and proportion, color and light—expressing optimism and a
new minimal-modernism infused with techno-inspired elements.
mania for layers and collecting, and a clash of cultures to create a
proliferation of collaged up-cycled elements to create a modern baroque.
escapism in mismatched inspirations, motifs and materials to create the
unexpected in designs that are luxurious yet subversive.
less-is-more philosophy, zen-like luxury with treasures hidden in light,
airy designs expressing essential purity countered by detailed complexity.
An internet search using the search box below and keyword phrases such as
those listed here will direct you to sites with photos showing the color range
of these gem families:
Jewelry trends for spring and summer 2010 include chandelier
earrings in teardrop shapes, big gem rings with a cluster of stones, cuff
bracelets, and web necklaces.
Gem Industry News...
JCK Magazine & Fairchild Join
JCK Events has released an announcement reproduced in part below...
JCK magazine, the jewelry industry's oldest, largest
and most respected publication, is unveiling a powerful new relationship with
Fairchild Publications and its Women's Wear Daily division in a move that
will bridge fashion and jewelry through cutting edge editorial content and
Having reached an agreement in principle, JCK magazine and Fairchild
will begin transition work immediately, even as final elements of the contract
are completed. JCK magazine and JCKonline moved from Reed Business
Information to the JCK Events group at Reed Exhibitions this year.
Dave Bonaparte, Group Vice President for JCK Events, said the decision to
work with Fairchild and Women's Wear Daily (WWD) to create WWD/JCK Magazine
was driven by Reed's primary interest in best serving the needs of the jewelry
"We explored a number of options as we took on management of the
magazine this fall," Bonaparte said. "We understood the need to
energize the magazine and deliver exciting new content and design, much as we
are reinventing the JCK Show in our move to Las Vegas' Mandalay Bay in 2011.
Fashion is increasingly a component of jewelry's leading edge presentation. This
change provides a way to fully leverage that accelerating trend for the
industry. Our commitment is to constantly increase the quality, value and
leadership that the JCK brand represents - whether it is in print, on-line or
face-to-face. Making bold decisions to open fresh new horizons is part of that
Fairchild will utilize many of the editorial and design assets of Fairchild -
the company broadly recognized as the leading source of information and insight
for the fashion industry. For Fairchild, the agreement is intended to extend the
reach of its established fashion leadership into the jewelry market online and
that the Christmas season is behind us for another year... it's
time to take inventory. After that we can all take a week or
And after that, there will be time enough to turn our
thoughts back to business. Valentine's Day and the Tucson Gem
Shows are coming in February.
Remember... you are the Quality Jewelry Discounter. Growing your
business requires thought, planning, and effort. But most of all, it requires
passion for gems, jewelry, and people.