AZGem Gems
June, 2006
 
The World's Most Useful Gem & Jewelry Monthly Newsletter
Written by Carolyn Doyle for customers of
The Dorado Company and other visitors to the
azgem.com website who subscribe.
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Usable Gems... and a little opinion.
June Birthstone Is
Pearls

The June birthstone is pearls. Okay, it can be a
single pearl, as in a pearl ring or pendant.
This month we continue our
series on birthstones that will provide
answers to questions like...
"What is
my birthstone?"
"What
if I don't like the color of my birthstone?"
"What
if I can't afford my birthstone?"
If you're female, I have good news on all the above
issues. If you're male, you may want to opt for an alternative June birthstone
such as color-change alexanderite.
Pearls are the most highly prized organic gems.
They are of course, produced by shellfish (oysters, clams), and are not mineral
crystals like gemstones.
Pearls come in a wonderful variety of colors. Many colors
occur naturally, and some are available with man's assistance. Pearls can be artificially
colored by dying them.
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Click on the box...
and have Google start putting money in your bank account! |
Modern dying techniques deliver deep, uniform color penetration.
Some pearls are dyed to resemble natural colors, and some to produce
fashion colors. Hot pink, lemon yellow, and lavender are obvious
fashion colors.
Pearls offer a lot of natural color choices. There are two
basic types of color... body color and iridescence.
Lets start with body color This is the obvious (or primary) color
you see in a particular pearl. These colors are:
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Pink (Rose) |
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Cream |
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White |
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Gold |
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Silver (Grey) |
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Black (Greenish) |
Which body color is the best? The one that complements your
complexion, and the one you like!
Pearls should also exhibit iridescence. That is the subtle shimmering
play of color seen in better pearls. This effect is called
"orient" or overtone.
Pearls with a deeper outer layer (nacre) exhibit these beautiful
secondary colors more strongly.
Pearls are often classified by origin. Akoyas are cultured in
saltwater in Japan. Biwas are cultured in freshwater in Japan.
Chinese Freshwater pearls are just that! China is now a large
producer of quality, round, freshwater gems.
Pearls known as South Seas are grown in saltwater, and come
from remote and pollution-free locations in Indonesia Thailand, Myanmar, Australia, and the Philippines.
Tahitian Pearls are grown in saltwater around the islands of
French Polynesia (primarily the Society Islands, including Tahiti,
Moorea and Bora Bora).
Pearls come in a wide range of prices, depending on , color, size,
and quality characteristics::
 |
Orient |
 |
Desired shape |
 |
Clean and even surface |
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Diameter in millimeters |
Prices
can range from under $20 for a nice, round, freshwater pearl for a
ring... to thousands of dollars for a large, natural, Tahitian gem.
This means that price and color considerations shouldn't
be a problem in picking your June birthstone.
Pearls are beautiful, classy birthstones. Have you
checked our pearls page
lately?
Follow this link to learn more about Birthstones,
Modern and Traditional.
A Google search for the keyword phrase pearl jewelry returns a number of listings and ads for vendors specializing
in production run jewelry pieces.

Gem Industry News...
Trendy
Pearls
The following article
is reprinted from the South Seas Pearl Consortium News.
This year seems to herald the return of the white pearl,
after visting the European trade show in Basel, Switzerland and the JCK show
held in Las Vegas, the dominant feeling is that sales are good for pearls this
year. There has, however, been a dramatic change in emphasis towards more
exciting pearl designs rather than the traditonal pearl strands. This may well
be influenced by the fact that pearls, both real and faux, have been seen on
fashion pages and catwalks and show every sign of remaining there. This coupled
with celebrities such as Angelina Jolie and Michelle Pfeiffer seen wearing
cultured white South Sea pearl jewellery, means that the consumer is focusing on
the pearl as a "must have purchase."
No one would dispute that pearls are amongst the purest
and finest of gems - a gift from nature, but as with all gems, today's
consumer requires a certain reassurance over quality. This is an area that the
SSPC is very aware of and is keen to both support and provide educational
material and training for both the retailer and the consumer. To this end the
SSPC will be producing a brochure featuring some of the newer more
"trendy" pieces of pearl jewellery this season and giving tips on
buying pearls and how to care for them.
The consumer will always aspire to the ultimate white
South Sea pearl strand, the classic but most beautiful of all jewellery. A
beautiful South Sea pearl strand is a true gift for a lifetime, an heirloom that
can be handed down through generations- a jewel forever. However the jewellery
designers of today are showing there are more to pearl designs than just these
classic strands.
Top European designers and their American counterparts are
all featuring pearls in a new light this year. Also the keshi pearl is enjoying
renewed popularity, mixed with semi-precious stones to create lighter, younger
jewellery designs. European designers in particular are mixing pearls with
bright gemstones, turquoise and coral to give the jewellery a brighter, more
fashionable feel. Pearls, themselve a gift of nature, are being used as the
central focus of nature inspired pieces such as flowers, animals and sea
creatures. They are being mixed with diamonds and precious stones for a more
sophisticated feel, but even here the result is more design orientated pieces.
Rings are more sculptural in design; necklaces have a more fluid feel and are
longer in length. In short, pearls are shrugging off their more classic
reputation and revealing a sexy new image.

Jewelry
Dealers
Father's Day is right around the
corner... plus, anniversaries and birthdays are always coming up.
All
are good reasons for your customers and their friends to buy
jewelry.
~~~~~
Are you rewarding your customers with discounts or
freebies when they send you a new customer?
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The price of gold is still around $650 per
ounce, so if you weren't able to hedge by buying up gold mountings and
findings a couple of years ago, you probably should be buying what you
need now. It just keeps going up.

Jewelry
Dealers Program
Do you enjoy jewelry and gems?
Do you enjoy talking with friends and co-workers?
Take a look at our great
Jewelry
Dealers Program.
Carolyn Doyle
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