AZGem Gems
June, 2009

gem stone and jewelry newslettergem stone and jewelry newsletter


The World's Most Useful
Gem & Jewelry Monthly Newsletter

Written by Carolyn Doyle for customers of
The Dorado Company
and other visitors to the azgem.com website who subscribe.

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gem stone newsletter

 

Usable Gems... and a little opinion.

 

Earring Studs With Gems

 

birthstone stud earrings

 

Earring studs with gems is is a wardrobe basic.

This month's lead article expands on our answer to a readers question... "Why do you offer earring studs with gems and not ear wire or other styles?"

As usual, I'll give you the short answer first and then elaborate.

The short answer is... two reasons, customer service and economics.

Earring studs with gems have a prominent place in most ladies jewelry collection. They are appropriate for every day use... and for the occasional elegant evening out. 

There are several ways to affix ornamentation to your ears, the most common of these are:

Cuffs

Clips

Lever backs

wire hooks (ear wire, French wire, etc.)

Post and nut (studs)

When we were asked to offer earrings, we made a decision to offer the popular (and fashion compulsory) studs with gemstones. Further, we opted to offer 14 karat gold and natural gemstone studs. 

Customer queries had already told us what attributes were most wanted. In order of preference, those attributes are:

Birthstone earrings

Great prices

Round, faceted gemstones

 Two sizes were most wanted... 4 mm and 7 mm

Gems in other colors

We then set out to find manufacturers offering stud earrings that would fulfill our customer's desires.

We found that we could import birthstone earrings from Thailand. We offer birthstone earrings in 4 mm size at very attractive pricing.

We found that we would need to manufacture our own gemstone stud earrings to get the quality, variety, size, and selling price that our customers wanted.

Our earring studs with gems feature natural gems imported from South America, and quality 14 K yellow gold studs made in the USA. We have the stones set by our bench jeweler right here in Scottsdale, Arizona.

gemstone stud earrings

We invested substantially in the gold components back when gold prices were only one third of today's price. .. but we still sell these 7 mm gemstone stud earrings at the original price.

A Google search using the search box below and the keyword phrase earring studs with gems (or similar keywords) will show you a number of links and ads. You'll find a myriad of styles, but you will not find better prices.

 

Google

 

gem stone and jewelry newsletter

 

Gem Industry News...

 

JCK Las Vegas Jewelry Show

 

The JCK Las Vegas Show in now underway at the Sands Expo & Convention Center. The show began on Saturday and ends on Tuesday (June 2)  

Us you would anticipate in this down economy, there appears to be noticeably fewer exhibitors and attendees.

I think the missing exhibitors' slim bank accounts outweighs the possibility that they will lose their priority status as exhibitors for future shows.

Slim bank accounts and slow store traffic appears to be the primary reasons for fewer attendees.

We all look at business and general economic conditions and we adjust and innovate to survive and prosper.

gemstone earrings

 

 

gemstone news

 

Jewelry Dealers

 

From a supply perspective, now is the time to replenish your depleted inventory. If you have some money to invest in inventory - there are deals to be had. And you should have some cash. After all, that depleted inventory was sales.

From a sales perspective, gift giving occasions have not disappeared. Birthdays, anniversaries, and many other reasons to give nice jewelry at a great price just keep on coming. Your customers (and their friends) need what you offer!

A market where people perceive they should spend less fits right into your marketing strategy... 

Be The Quality Jewelry Discounter.

 

 

gemstone news

 

Jewelry Dealers Program

Do you enjoy jewelry and gems?sapphire ring

Do you enjoy talking with friends and co-workers?

Could you use an extra income source?

Take a look at our great Jewelry Dealers Program.

 

 

Carolyn Doyle

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The Dorado Company
P.O. Box 8232
Scottsdale, AZ 85252-8232

 

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