AZGem Gems
September, 2008

gem stone and jewelry newslettergem stone and jewelry newsletter

The World's Most Useful
Gem & Jewelry Monthly Newsletter

Written by Carolyn Doyle for customers of
The Dorado Company
and other visitors to the website who subscribe.


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Usable Gems... and a little opinion.


Silver Jewelry With Gemstones



Silver Jewelry with gemstones is becoming a hot trend in European and US fashion circles.

Silver jewelry with gemstones is also very versatile. You can coordinate the gemstone colors with your wardrobe... and you can do it at a very affordable price.

Our February newsletter carried a feature article entitled Jewelry Metals  The article discussed the relatively high cost of gold and some other popular jewelry metals, and some recently adopted alternative jewelry metals.

The section on silver as a jewelry metal prompted a question from a reader... "Is it reasonable to set better quality gems in silver?"

I can interpret the word "reasonable" in a couple of different ways - "appropriate" is one interpretation, and "value" is another.

My opinion is yes... depending on the value of the gem. I would not think it appropriate to mount a $10,000 emerald or ruby in a silver mounting. That is based on the assumption that if you can afford the gem, you can afford a gold or platinum mounting.

I think it is always appropriate to mount moderately prices gems... and even a few diamond accents in silver. If you want a yellow mounting you can consider vermeil (ver-mey). That is simply a gold plating over silver.

Speaking of plating... to prevent tarnish, your silver jewelry piece should be rhodium plated. Better quality silver jewelry pieces will be plated as part of the manufacturing process.

This plating process is the reason that silver rings are offered in specific finger sizes. Silver can, of course, be sized, but the piece must then be re-plated.

A Google search using the keyword phrase silver jewelry mountings+gemstones will return many educational and commercial resources and ads.

Some of our dealers make custom silver jewelry pieces. They buy loose gems from us and silver mountings from some of the mountings vendors.




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Gem Industry News...


Federal Trade Commission Denies Petition Regarding Use of Term "Cultured" to Describe Laboratory-created Gemstones


The Federal Trade Commission has published notice of a decision that reads in part:

Commission denial of petition from jewelry industry trade associations - The Commission has denied a petition submitted by the Jewelers Vigilance Committee (JVC) and 10 other jewelry industry trade associations requesting that the FTC amend the Guides for the Jewelry, Precious Metals, and Pewter Industries (Guides), 16 C.F.R. Part 23. As detailed in the petition, the trade groups sought an amendment to the Guides stating that it is deceptive or unfair to use the term "cultured" to describe laboratory-created gemstones, even when the man-made gemstones possess essentially the same optical, chemical, and physical properties of natural, mined gemstones. According to the petitioners, using "cultured" to describe such diamonds is either deceptive or unfair. The current Guides do not address whether the term "cultured" can be used to describe laboratory-created gemstones. Although the Guides do advise marketers to use specific qualifying language to make clear that the gemstones are created in a laboratory.

After reviewing the petition and the consumer perception surveys on which it relies, the Commission has declined to amend the Guides to state that it would be unfair or deceptive to use the term "cultured" to describe gemstones created in a laboratory. The Commission concluded that there is insufficient evidence to establish that the qualified use of the term "cultured diamonds" is deceptive or unfair.

A petition submitted to the FTC by the Jewelers Vigilance Committee and 10 jewelry industry trade associations had asked the commission to rule that "it is deceptive or unfair to use the term 'cultured' to describe laboratory-created gemstones, even when the man-made gemstones possess essentially the same optical, chemical, and physical properties of natural, mined gemstones."



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Jewelry Dealers


An ailing economy is an opportunity for independent jewelry dealers.

We all know the economy isn't as poor as the news people indicate, as they focus on the worst of it. Our own, and our neighbors circumstances are a better barometer.

People still want and need jewelry. Gift occasions, people building and refreshing their wardrobe, and see it - like it - buy it purchases are all sales opportunities for you.

An ailing economy isn't a deal killer when you offer quality, service, and low prices.


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Jewelry Dealers Program

Do you enjoy jewelry and gems?sapphire ring

Do you enjoy talking with friends and co-workers?

Could you use an extra income source?

Take a look at our great Jewelry Dealers Program.



Carolyn Doyle

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The Dorado Company
P.O. Box 8232
Scottsdale, AZ 85252-8232