AZGem Gems
September, 2008
 
The World's Most Useful Gem & Jewelry Monthly Newsletter
Written by Carolyn Doyle for customers of
The Dorado Company and other visitors to the
azgem.com website who subscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Share this newsletter with friends and co-workers by printing or forwarding it to them in its entirety.
~~~~~
Sign up for a free subscription to the AZGem Gems monthly newsletter.
~~~~~
Back issues of the
AZGem Gems newsletter can be accessed by clicking
here.

Usable Gems... and a little opinion.
Silver Jewelry With
Gemstones

Silver Jewelry with gemstones is becoming a hot trend
in European and US fashion circles.
Silver jewelry with gemstones is also very versatile. You
can coordinate the gemstone colors with your wardrobe... and you can do it at a
very affordable price.
Our February newsletter carried a feature article entitled
Jewelry Metals http://www.azgem.com/newsletters/newsletter-02-08.html.
The article discussed the relatively high cost of gold and some other popular
jewelry metals, and some recently adopted alternative jewelry metals.
The section on silver as a jewelry metal prompted a
question from a reader... "Is it reasonable to set better quality gems in
silver?"
I can interpret the word "reasonable" in a
couple of different ways - "appropriate" is one interpretation, and
"value" is another.
My opinion is yes... depending on the value of the gem. I
would not think it appropriate to mount a $10,000 emerald or ruby in a silver
mounting. That is based on the assumption that if you can afford
the gem, you can afford a gold or platinum mounting.
I think it is always appropriate to mount moderately
prices gems... and even a few diamond accents in silver. If you want a yellow
mounting you can consider vermeil (ver-mey). That is simply a gold plating over
silver.
Speaking of plating... to prevent tarnish, your silver
jewelry piece should be rhodium plated. Better quality silver jewelry pieces
will be plated as part of the manufacturing process.
This plating process is the reason that silver rings are offered in specific
finger sizes. Silver can, of course, be sized, but the piece must then be
re-plated.
A Google search using the keyword phrase silver jewelry
mountings+gemstones will return many educational and commercial resources
and ads.
Some of our dealers make custom silver jewelry pieces. They buy loose gems
from us and silver mountings from some of the mountings vendors.

Gem Industry News...
Federal Trade Commission Denies
Petition Regarding Use of Term "Cultured" to Describe
Laboratory-created Gemstones
The Federal Trade Commission has published notice
of a decision that reads in part:
Commission
denial of petition from jewelry industry trade associations -
The Commission has denied a petition submitted by the Jewelers Vigilance
Committee (JVC) and 10 other jewelry industry trade associations
requesting that the FTC amend the Guides for the Jewelry, Precious Metals, and
Pewter Industries (Guides), 16 C.F.R. Part 23. As detailed in the petition, the
trade groups sought an amendment to the Guides stating that it is deceptive or
unfair to use the term "cultured" to describe laboratory-created
gemstones, even when the man-made gemstones possess essentially the same
optical, chemical, and physical properties of natural, mined gemstones.
According to the petitioners, using "cultured" to describe such
diamonds is either deceptive or unfair. The current Guides do not address
whether the term "cultured" can be used to describe laboratory-created
gemstones. Although the Guides do advise marketers to use specific qualifying
language to make clear that the gemstones are created in a laboratory.
After reviewing the petition and the consumer perception
surveys on which it relies, the Commission has declined to amend the Guides to
state that it would be unfair or deceptive to use the term "cultured"
to describe gemstones created in a laboratory. The Commission concluded that
there is insufficient evidence to establish that the qualified use of the term
"cultured diamonds" is deceptive or unfair.
A petition submitted to the FTC by the Jewelers Vigilance Committee and 10
jewelry industry trade associations had asked the commission to rule that
"it is deceptive or unfair to use the term 'cultured' to describe
laboratory-created gemstones, even when the man-made gemstones possess
essentially the same optical, chemical, and physical properties of natural,
mined gemstones."

Jewelry
Dealers
An ailing economy is an opportunity for independent jewelry dealers.
We all know the economy isn't as poor as the news people indicate, as they
focus on the worst of it. Our own, and our neighbors circumstances are a better
barometer.
People still want and need jewelry. Gift occasions, people building and
refreshing their wardrobe, and see it - like it - buy it purchases are
all sales opportunities for you.
An ailing economy isn't a deal killer when you offer quality, service, and
low prices.

Jewelry
Dealers Program
Do you enjoy jewelry and gems?
Do you enjoy talking with friends and co-workers?
Could you use an extra income source?
Take a look at our great
Jewelry
Dealers Program.
Carolyn Doyle
Back
Home
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want to change the e-mail address
at which you receive this newsletter?
Want to (gulp) unsubscribe?
Send
me an email
and let me know
what you want to do.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The AZGem Gems Newsletter is now distributed
through RSS, as well as by e-mail. Use the appropriate button below to
add the azgem.com feed to your RSS service.
Subscribe to my RSS feed
What's
an RSS feed?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AZGem.com is the Web presence of:
The Dorado Company
P.O. Box 8232
Scottsdale, AZ 85252-8232
|