AZGem Gems
October, 2010

gem stone and jewelry newslettergem stone and jewelry newsletter

The World's Most Useful
Gem & Jewelry Monthly Newsletter

Written by Carolyn Doyle for customers of
The Dorado Company
and other visitors to the website who subscribe.


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Usable Gems... and a little opinion.


Fashion Colors For Fall 2010


  fashion colors for fall 2010





Fashion colors for Fall 2010 were developed, agreed to, and adopted several months ago.

Now we get to see them and decide how jewelry and accessories can use the colors themselves, or complementary colors.

Who did the developing, agreeing, and adopting? I'm told it's the "movers and shakers" of several related industries... makers of pigments and dyes, fabrics, home furnishings, and designers, ladies fashion houses, and more. The master organization is called the Inter-Society Color Council.

The top ten fashion colors for Fall 2010 are


A fresh yellow-green


A warm golden yellow


Bright pink-orange blend


Deep red


Bright medium purple


Deep brown with a hint of plum


Tropical blueish-green


Lush olive green


Neutral gray




Fashion colors for Fall 2010 will be thoroughly reviewed by the fashion publications. They will exhaustively evaluate the uses and combinations of these colors.. 

"Now it's time to start focusing on what you'll be wearing for fall. And to help give you a nudge into the future, Pantone has released its Fashion Color Report for Fall 2010."

"Mindful of consumers' need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,"  said Leatrice Eiseman, Executive Director of the Pantone Color Institute, says of the report.

"Building on the color palette from spring, this season's offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational."

Listed here are the Pantone color designations:

    Endive -- Pantone 13-0632 (fresh yellow-green)
    Golden Glow -- Pantone 15-1050 (warm and bold golden yellow)
    Living Coral -- Pantone 16-1546 (bright pink-orange blend)
    Lipstick Red -- Pantone 19-1764 (deep red)
    Purple Orchid -- Pantone 18-3027 (bright purple)
    Chocolate Truffle -- Pantone 19-1526 (deep brown with plum undertone)
    Lagoon -- Pantone 16-5418 (tropical bluish-green)
    Woodbine -- Pantone 18-0538 (earthy olive green)
    Oyster Gray -- Pantone 14-1107 (soft gray neutral)
    Rose Dust -- Pantone 14-1307 (pinkish-beige neutral)

Fashion colors for Fall 2010 will influence colored gem jewelry, especially custom and designer pieces.


Site Build It!


A Google search using keywords such as fashion colors, designer fashions, or pantone can return some very interesting information and artisan websites.






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Gem Industry News...


Tree of Life Pendant Necklace


In honor of Breast Cancer Awareness Month, actress, survivor, and advocate Christina Applegate collaborated with jewelry designer Alex Woo to create a stylish new pendant necklace to raise money for her Right Action for Women foundation. “This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital,” said Christina. “I am so grateful to Alex for creating such a beautiful piece to benefit Right Action for Women.


tree of life necklace pendant


Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease.” 

The tree and branches within the pendant are designed to signify balance, peace, harmony and the curves of a woman. The seven leaves represent each day of the week, reminding women to live everyday to the fullest. 

To help ensure the early detection of breast cancer, visit and purchase your necklace during October's Breast Cancer Awareness month. The necklace is offered in both silver ($198) and gold ($998).

100% of the net proceeds directly benefits Right Action for Women, a Christina Applegate foundation




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Jewelry Dealers



An ailing economy is an opportunity for independent jewelry dealers.

People still want and need jewelry. Gift occasions, people building and refreshing their wardrobe, and see it - like it - buy it purchases are all sales opportunities for you.

An ailing economy isn't a deal killer when you offer quality, service, and low prices.

Be The Quality Jewelry Discounter.


SBI Video Tour!



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Jewelry Dealers Program

Do you enjoy jewelry and gems?jewelry dealers program

Do you enjoy talking with friends and co-workers?

Could you use an extra income source?

Take a look at our great Jewelry Dealers Program.



Carolyn Doyle

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The Dorado Company
P.O. Box 8232
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